Follow the full reporting path
ChartSplice’s established advertising work uses a defined ingestion path into a warehouse reporting contract. The source connection may use an intermediary service; it is not presented here as a universal native Google Ads connector.
Discovery identifies the accounts, available source access, required reporting grain, historical coverage, and existing data platform. The implementation scope then defines how validated delivery information reaches the executive view.
That distinction matters when discussing data freshness, source limits, and who maintains the connection.
Keep the source grain understandable
Advertising delivery can answer questions about spend, impressions, clicks, channels, and campaigns within a selected period. Those measures need a consistent account scope, currency, date basis, and aggregation rule.
The report should make it clear which dimensions are available. A campaign-level source does not automatically support clinic-level economics or every downstream breakdown the organization might want.
| Reporting element | What to establish |
|---|---|
| Account coverage | Which advertising accounts are included in the reporting scope |
| Period | The source date basis, requested interval, and completeness of coverage |
| Spend | Currency, precision, adjustments, and the approved source measure |
| Campaign identity | Stable references and treatment of changing names |
| Publication | What was successfully ingested and validated for the view |
Treat names as labels, not permanent business rules
A campaign name can help a person understand what they are looking at. It can also change over time or contain incomplete conventions.
If a reporting classification uses campaign names, the definition should say so. A current observed name is not proof of what the campaign was called historically, and an advertised service label is not the same thing as a financial service purchased later.
Where stable source keys or governed mappings are available, the implementation plan describes how they support the reporting question.
Distinguish delivery from acquisition
Clicks are not appointments. An advertising platform’s conversion measure may not use the same population, timing, or definition as the organization’s operating report.
Customer acquisition cost, return on ad spend, or location-level return measures require additional source and business contracts. They need an approved denominator, outcome basis, attribution window, and matching approach.
ChartSplice can show useful delivery reporting while those contracts are established. It should not fill the gap with a confident-looking ratio that combines unrelated populations.
Explain freshness and revisions
Advertising data can be revised after the initial observation. The reporting process needs to account for the requested history, successful publication, and relevant source changes.
We agree on refresh expectations and how incomplete or revised delivery data appears. A reporting timestamp should describe the state it actually represents, rather than imply platform-final data or instantaneous updates.
Start with a practical delivery scope
Bring the advertising account inventory, existing reports, campaign conventions, data-platform context, and the downstream questions you want to answer.
We will identify the source path and validation needed for delivery reporting, then separate the work required for acquisition or financial attribution. The public website uses fictional figures and does not access advertising accounts.